THE BEGINNINGS IN 1894

In the heart of Madrid, in the Pasadizo de San Ginés, lies one of the city's sweetest treasures...

Chocolatería San Ginés

  • Founded in 1894, this iconic chocolate shop began its journey in a small premises that, at that time, housed a bookstore.

     

  • Soon, the intoxicating aroma of hot chocolate and freshly made churros won over the people of Madrid, transforming the place into an essential meeting point for lovers of these culinary pleasures.
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A place of meeting and tradition

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Over the years, San Ginés has maintained its essence intact, becoming a reference point for both locals and tourists.

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Its traditional and welcoming atmosphere, adorned with marble tables and historical photographs, evokes memories of a bygone era.

Generaciones de madrileños han pasado por sus puertas, disfrutando de conversaciones amenas acompañadas de un inconfundible sabor.

Generations of Madrilenians have passed through its doors, enjoying pleasant conversations accompanied by an unmistakable flavour.

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Pedro Trapote and Modernization

  • In the 1980s, San Ginés began a new era under the management of Pedro Trapote, a businessman with a clear vision of modernization and expansion.

     

  • Trapote, known for his career in the world of entertainment and hospitality, saw in San Ginés a symbol of Madrid tradition with immense potential to reach new audiences.

     

  • His leadership brought about a series of improvements and modernizations that ensured that the chocolate factory not only maintained its historical essence, but also adapted to the demands of the 21st century.

Global Expansion and Recognition 

 

The success and fame of Chocolatería San Ginés is not limited to the borders of Madrid, we are present in our cultures.

Today, the tradition and excellence of San Ginés crossed the oceans, bringing an authentic experience of two churros with chocolate to places like USA, Mexico and Portugal.

Each location maintains a commitment to the quality and atmosphere that characterizes its original headquarters, allowing more people around the world to enjoy our Spanish identity.

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A LEGACY THAT LASTS

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More than a century after its opening, San Ginés continues to be a pillar of Madrid culture, having been able to transfer this experience to other very different cultures, such as the USA and Portugal.

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The unmatched schedule and inimitable quality allow our chocolate shop to continue attracting a diverse clientele, which includes public figures as well as visitors from all over the world.

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This iconic establishment has been a success in the past, transforming an ancient product into a unique delicacy and ensuring that each visit forms part of history, which turns it into a memorable experience.

The secret recipe 

 

The secret of the success of San Ginés is in his chocolate and churros recipes, carefully kept and passed down from generation to generation.

This thick and velvety chocolate, perfect for grinding golden and crispy churros, is a trademark of the company.

The combination of high-quality ingredients and meticulous preparation guarantee that each chocolate chip and each portion of churros meets the highest expectations.